Purito natural skincare scattered styling photo

The shoot for Purito naturally aligned with the way I prefer to work. The brand emphasizes natural ingredients, so I approached the styling not as a clean, staged still life, but more like an intentional mess—an echo of how things fall in nature. There was no strict requirement that the product had to be front and center, which allowed me to explore compositions that felt more scattered, more real. That freedom made the process genuinely enjoyable.

Of course, I wanted more disorder and spontaneity, but given the commercial purpose, I couldn’t fully carry out my vision. Striking a balance at a point that feels appropriate—though slightly unsatisfying—is the built-in safeguard of this kind of work.

Commercial photography often comes with impossible demands: the product must be perfectly visible, the scene must be dramatic, the colors must match the brand’s palette precisely, and the lighting must have a unique tone. In truth, you can’t satisfy all of these at once. For this shoot, I chose to focus on what I could gain, even if it meant sacrificing something else. That trade-off wasn’t a compromise—it was a conscious decision rooted in clarity. In photography, I believe the principle of “selection and focus” remains as relevant as ever.

I like working with purpose. I’m not drawn to shooting just for the sake of it. That’s part of why I gravitated toward commercial photography in the first place. Ironically, not all clients have a clear idea of what they want. The phrase “You’re the expert, just do what you think is best” might sound like trust, but it often leaves us powerless. The best clients are the ones who say, “We want these things, and among them, this matters most.” That kind of direction is what enables us to do our best work.

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Client

PURITO